Yep\u2026 this is the stuff you\u00a0can\u2019t<\/strong>\u00a0miss out on.<\/p>\n Coming in #1 (by more than twice the amount of traffic) is\u2026<\/p>\n And at the end of every year, we like to collect together all our best-performing subject lines from those 169,434,375 emails to give you a swipe file.<\/p>\n This top-performing blog post is at the top for a reason, since it contains now <\/strong>over 600 proven, swipeable email subject lines that are yours for the taking! <\/strong><\/p>\n It also has a list of 8 winning characteristics that every high-performing subject line has at least 1 of and 7 top-notch subject lines pulled from the author\u2019s own swipe file.<\/p>\n Make sure you check it out<\/a> before you send your next email!<\/p>\n The\u00a0customer\u00a0avatar\u00a0is the Swiss Army Knife of marketing\u2026<\/p>\n \u2026 and we\u2019ve got a writeable PDF version of our\u00a0Customer\u00a0Avatar Worksheet\u00a0(no opt-in required<\/em>) waiting for you in our #2 blog post.<\/p>\n But why is this post so popular with organic audiences? It could be because the\u00a0customer\u00a0avatar\u00a0can help you with any aspect of digital marketing by giving you information like\u2026<\/p>\n Everyone who is selling anything should be using this worksheet<\/a>, because honestly\u2026 there is no higher leverage activity than getting clear on WHO you are selling to.<\/p>\n We like to think we know a thing or two about generating leads, which is why we were thrilled to roll out the 2nd edition of one of our most popular post!<\/p>\n Plus, you\u2019ll\u00a0get the 8-Point\u00a0<\/strong>Lead<\/strong>\u00a0<\/strong>Magnet<\/strong>\u00a0Success Checklist<\/strong>\u00a0to print out and put your\u00a0Lead Magnet\u00a0through the paces with before launching to your audience.<\/p>\n We\u2019ll show you\u00a0what makes a great\u00a0<\/strong>Lead<\/strong>\u00a0<\/strong>Magnet<\/strong>, and what so many have done wrong before.<\/p>\n So make sure to check this post out<\/a> when you want to get started on your lead generation.<\/p>\n On January 20th, 2014, Ryan Deiss\u00a0published (in great detail) the system\u00a0he used to build ALL of his\u00a0businesses.\u00a0And when that post exploded in popularity, getting stats like this\u2026<\/p>\n \u2026he decided to update it with even more useful stuff!<\/strong><\/p>\n So, on August 20th, 2015, Ryan released the second edition of this article with expanded information on\u2026<\/p>\n And clearly this was the kind of added benefit that lasts, since the post is #4 in organic pageviews. Check it out<\/a> to learn more about how the CVO system could help grow your business.<\/p>\n Coming in at #5 is another popular post, all about what kinds of skills you should have on your resume.<\/p>\n Skills\u00a0like\u2026<\/p>\n \u2026are as in demand\u2014or arguably more<\/strong> in demand\u2014today as when this post was published back in 2017, which is why it still ranks in our top 5.<\/p>\n Employers are always<\/em> looking for people that get this digital marketing \u201cstuff.\u201d<\/strong><\/p>\n In this post, we give you<\/p>\n \u2026and\u00a0the personality attributes you need to acquire the 6 hottest\u00a0<\/strong>skills<\/strong>\u00a0in the industry<\/strong>.<\/p>\n If you want to future-proof your career\u2014you\u2019ll want to read this guide<\/a>.<\/p>\n (NOTE:<\/strong> Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal<\/a> from DigitalMarketer, and you will be on your way to helping your business grow.)<\/p>\n Here at DM, we\u2019ve run thousands of ads to figure out what works, what doesn\u2019t, and what\u2019s worth continuing to test. <\/strong><\/p>\n And every year, we have our resident Facebook Advertising expert, Molly Pittman, reflect back on the year and come up with a few lessons and pieces of advice.<\/p>\n But even better than getting to see one year\u2019s reflections, this post is coming in at #6 in our list because it contains 5 years of lessons, ad examples, and other priceless takeaways. <\/strong><\/p>\n So make sure you check it out<\/a> before you start on your new year\u2019s ad campaign.<\/p>\n Most of the time, this list is full of tried-and-true posts that have been around for a while, or that have several years\u2019 worth of information in a single post.<\/p>\n But our #7 post is one of those new articles that immediately showed its value.<\/p>\n And it isn\u2019t hard to see why it rose the ranks so quickly. With 100 different books covering 14 subject matters<\/strong>\u2014that are all within the realm of marketing\u2014there is something for everyone in this post.<\/p>\n Next time you are looking for some new reading material, check out this post<\/a>, and see what you can learn.<\/p>\n It seems like every business or entrepreneur now has a podcast.<\/strong> It is becoming a popular (and important) part of content marketing.<\/p>\n So it makes sense that people would want to start one up without breaking the bank. Enter post #8.<\/p>\n DigitalMarketer\u2019s own Podcast Producer breaks down how you can start your own podcast studio without making 2 common, but critical mistakes as a beginner:<\/p>\n Darren helps you find<\/a> tools that fit your needs\u00a0and<\/strong>\u00a0your budget<\/em>, so you can rest assured you\u2019re using the right equipment for what you\u2019re actually doing.<\/p>\n Facebook Messenger ads are all the craze right now.<\/p>\n They\u2019re the most PERSONAL ad type on the market.<\/p>\n But there can be a definitive intimidation factor when it comes to starting your own messenger ads for the average marketer (if you want a detailed post about how to use Messenger ads, just scroll down to post #10<\/a>).<\/p>\n And, if you want to do any of the additional tricks that help make Messenger ads so useful, that intimidation can skyrocket.<\/p>\n Which is why more than 6,000 people all across the web turned to post #9<\/a>, again authored by Molly Pittman.<\/p>\n It breaks down\u2014in detail\u2014how you can set up and utilize the comment-to-messenger tool to really take advantage of Messenger ads. <\/strong><\/p>\n In the year since post #10 was first published, A LOT has changed.<\/p>\n Messenger marketing has come a long way, and today there are more ways than ever to engage your customers using Facebook Messenger ads.<\/p>\n So Molly decided to update the post so you had the most accurate, up\u2013to\u2013date info to bring back to your own campaigns<\/strong>.<\/p>\n She explains the\u00a0ins and outs of\u00a0Facebook Messenger ads\u00a0and how to strategically deploy them in your business.<\/strong><\/p>\n Once you read this post<\/a>, you will be able to reap the benefits of having your own Messenger ads running.<\/p>\n Facebook Groups have been through tons of changes in the past few years. But if you are a community manager, you don\u2019t have to worry.<\/p>\n In this post, Suzi Nelson (one of our past community managers) goes through the changes from the past few years and gives you all the info you need.<\/p>\n Some of these changes include:<\/strong><\/p>\n She explains what these changes mean to other community managers and talks about some real-life examples, so you know how you can implement these tools and tactics.<\/strong><\/p>\n So you will want to read this post<\/a> if you use Facebook Groups frequently (and if you are still a beginner, you\u2019ll want to check out our guide on how to start your own group\u2014just check out post #17<\/a>).<\/p>\n Every business should be using digital marketing. But what if you know nothing about marketing? How do you know that you are hiring the right team? Well, if you read this handy little guide, you will be able to figure it out!<\/p>\n We\u2019re showing you\u00a0the 4-step process we use to bring in new\u00a0<\/strong>marketing\u00a0<\/strong>talent<\/strong>\u2026 (HINT: We aren\u2019t looking for experienced marketers)<\/p>\n \u2026that immediately contribute to the\u00a0marketing\u00a0of the business\u2026 (You\u2019ll see our onboarding process)<\/p>\n \u2026at a reasonable salary.<\/p>\n Whether you\u2019re thinking of hiring your 1st\u00a0marketing\u00a0team\u00a0member or your 101st, you need to read this guide<\/a>.<\/p>\n Imagine making\u00a01 small change to your sales pages to get more people scrolling down the page and reading?<\/p>\n But not just reading.<\/p>\n Rushing to the buy button and purchasing your product or service.<\/p>\n This change\u00a0hooks your ideal prospects and turns them into customers with less work<\/strong>. You could save time and energy, sell more than you ever imagined, and impress the socks off your family and friends.<\/p>\n This blog post is going to give you the tools to make that change, by explaining specifically how the word\u00a0imagine<\/em>\u00a0triggers the buying response.<\/p>\n The author, Kathryn Aragon, shares 3 formulas for putting this little-known trick to use in your own sales pages, drawing from 3 promotions that do it right.\u00a0<\/strong>You will not want to miss this post<\/a>.<\/p>\n Can you imagine being able to track the ROI of traffic from\u2026<\/p>\n \u2026 and more?<\/p>\n This blog post will get you there, even if you are a complete Google Analytics Beginner.<\/strong><\/p>\n You\u2019ll learn \u2026<\/p>\n So make sure to check out the post<\/a> the next time you want to know what is really<\/em> happening with your campaigns.<\/p>\n Trying to figure out which conversion funnel to build?<\/p>\n DigitalMarketer\u2019s President Richard Lindner was back in July 2015 with the ultimate GIFT for you.<\/strong><\/p>\n It\u2019s a shortcut.<\/em><\/p>\n Simply answer the 3 questions Richard poses in this article and you\u2019ll know how to move forward\u00a0acquiring leads<\/strong>\u00a0and\u00a0converting them into customers<\/strong>.<\/p>\n Seriously\u2026 you\u2019ll wish you had this shortcut 10 years ago.<\/p>\n Read this article<\/a> at least twice and pay\u00a0very<\/strong>\u00a0close attention to the section titled \u201c3 Types of Conversion Funnels<\/strong>\u201d\u2014this information could change your life.<\/p>\n (NOTE:<\/strong> Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal<\/a> from DigitalMarketer, and you will be on your way to helping your business grow.)<\/p>\n Everyone wants to know how much a customer is worth to their business (obviously)! So in March we published Molly Pittman\u2019s own formula to calculate how much you can actually<\/em> afford to pay for a new customer.<\/strong><\/p>\n Learning your Customer Acquisition Cost (CAC) will give you those crucial insights into your business (we\u2019re talking things like cost per click)!<\/p>\n Molly\u2019s 5-step process shows you exactly how you can spend more money to get more customers<\/strong>\u2026 and almost everyone wants more customers, which is why CAC is so important!<\/p>\n If you\u2019re looking for an easy way to acquire customers without accidentally breaking the bank, this post<\/a> is for you!<\/p>\n When we originally switched from a private forum to a private Facebook Group, we basically kept our fingers crossed while we waited to see what would happen!<\/p>\n Fortunately, THE<\/strong> Suzi Nelson had our back and built one of the best communities Facebook has ever seen (we\u2019re not bias or anything).<\/p>\n Today,\u00a0we\u2019re reppin\u2019 3 core private groups on Facebook for our DigitalMarketer community:<\/p>\n This post<\/a> walks you through 5 steps to create a thriving community for your business<\/strong>, and the best part is that Suzi updated this post in May, so it\u2019s fresh with good ideas and implementation tactics!<\/p>\n Everyone loves a good old-fashioned roundup, and our readers are no exception!<\/p>\n We\u2019ve published 1,000+ posts since we started our blog. As Garrett Holmes, DM\u2019s own Product Director, likes to point out, that\u2019s equal to a 4000-page college essay or 5.67 copies of A Game of Thrones<\/em> (nerd alert<\/strong>)!<\/p>\n But the cool thing about this post is that we dove into our historical data and pulled out the best of the best<\/strong> when it comes to our blog.<\/p>\n We also (inadvertently) plucked out most of our pillar posts<\/strong>, so you can easily refer back to this comprehensive list<\/a> when you\u2019re looking for help on some of our core marketing tactics!<\/p>\n Our Ultimate List includes 200+ blog post ideas<\/strong>, so it\u2019s no surprise that we saw almost 3000 views this year!<\/p>\n In order to help our readers avoid writer\u2019s block, we even broke our 2nd <\/sup>Edition into 8, easy-to-consume sections<\/strong> that allow you to jump straight to the content you\u2019re searching for!<\/p>\n Not only that, but the various content types in this post have kept readers coming back for more, which is a great reminder to allow your audience to consume your material in different ways!<\/p>\n In this post we include:<\/p>\n \u2026not to mention we threw in a few \u201cEaster eggs\u201d throughout the post, such as those little lightning bolts, which indicate a post can be completed at lightning speed<\/strong>! Look through this post<\/a> any time you need some creative inspiration for your own blog.<\/p>\n1.\u00a0DigitalMarketer\u2019s 101 Best Email Subject Lines of 2018 (\u2026And 7 Top-Notch Subject Lines Pulled from the Vault)<\/a> \u2013 35,547 Pageviews<\/h2>\n
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\nEvery year, we send millions of emails out to our subscribers. In fact, in 2018, we sent 169,434,375 emails!\u00a0<\/strong><\/p>\n2.\u00a0Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!<\/a> \u2013 14,525 Pageviews<\/h2>\n
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3.\u00a09 Lead Magnet Ideas and Examples (And ONE That Generated 35,859 Subscribers in 60 Days for DigitalMarketer\u2026)<\/a> \u2013 11,917 Pageviews<\/h2>\n
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<\/a><\/p>\n4.\u00a0Customer Value Optimization: How to Build an Unstoppable Business<\/a> \u2013 9,695 Pageviews<\/h2>\n
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5.\u00a06 Trending Digital Marketing Skills to Put on a Resume<\/a> \u2013 8,039 Pageviews<\/h2>\n
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6.\u00a0Facebook Ad Lessons I Learned That Will Help You Run Better Ad Campaigns in 2019<\/a> \u2013 7,268 Pageviews<\/h2>\n
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<\/a><\/p>\n7.\u00a0100 Books Every Marketer Should Read<\/a> \u2013 7,257 Pageviews<\/h2>\n
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<\/a><\/p>\n8.\u00a0How to Create a Podcast Studio on a Shoestring Budget<\/a> \u2013 6,486 Pageviews<\/h2>\n
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9.\u00a0Facebook\u2019s Comment-to-Messenger Feature: Everything You Need to Know<\/a> \u2013 6,418 Pageviews<\/h2>\n
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<\/a><\/p>\n10.\u00a0Facebook Messenger Ads: How to Use Them in Your Business<\/a> \u2013 5,431 Pageviews<\/h2>\n
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<\/a><\/p>\n11.\u00a0What Facebook\u2019s New Group Features Means for Community Managers<\/a> \u2013 4,592 Pageviews<\/h2>\n
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12.\u00a0How to Build a Marketing Dream Team for Your Brand (Even if You Aren\u2019t a Marketer)<\/a> \u2013 4,524 Pageviews<\/h2>\n
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<\/a><\/p>\n13.\u00a0The Most Persuasive Word in the English Language (Plus 3 Sales Letter Formulas That Put It to Work)<\/a> \u2013 4,003 Pageviews<\/h2>\n
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<\/a><\/p>\n14.\u00a0The Complete Guide to Google Analytics Campaign Tracking<\/a> \u2013 3,685 Pageviews<\/h2>\n
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15.\u00a0How to Architect the Perfect Conversion Funnel for Your Business<\/a> \u2013 3,515 Pageviews<\/h2>\n
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<\/a><\/p>\n16. How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula<\/a> \u2013 3,504 Pageviews<\/h2>\n
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<\/a><\/p>\n17.\u00a0How to Build and Manage a Private Facebook Group<\/a> \u2013 3,311 Pageviews<\/h2>\n
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18.\u00a0The Top 20+ DigitalMarketer Posts of All Time<\/a> \u2013 3,311 Pageviews<\/h2>\n
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<\/a><\/p>\n19.\u00a0The Ultimate List of Blog Post Ideas [2nd Edition]<\/a> \u2013 2,903 Pageviews<\/h2>\n
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