{"id":159638,"date":"2022-04-28T16:50:49","date_gmt":"2022-04-28T21:50:49","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=159638"},"modified":"2022-04-29T10:16:14","modified_gmt":"2022-04-29T15:16:14","slug":"worst-graphics-for-email","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/worst-graphics-for-email\/","title":{"rendered":"The Worst Types of Graphics to Use in Email Campaigns"},"content":{"rendered":"\n
\"The<\/figure>\n\n\n\n

Here are five examples of graphics that you SHOULD NOT include in any of your email marketing campaigns. Trust us, we\u2019ve made plenty of email marketing mistakes. We found this out the hard way so that you don\u2019t have to.<\/p>\n\n\n\n

Avoid Using Graphics That Don\u2019t Fit Your Brand Colors<\/h2>\n\n\n\n

It may sometimes be a little tempting to use just any eye-catching image. While it may catch an eye (or two), it won\u2019t keep the subscriber engaged long-term. It won\u2019t catch an eye for your brand. Graphics are a GREAT way to portray your brand and message. This is definitely something you don\u2019t want to miss out on when sending emails!<\/p>\n\n\n\n

Using your brand\u2019s color scheme within a graphic is a great way to spark brand recognition, which is very important in this day and age. Doing this (in every campaign<\/a>) keeps an ongoing connection between your emails and the minds of your viewers. Using any old run of the mill stock image\/graphic may catch an eye for a second. But if you don’t jazz up your email template with branded, professionally executed images, viewers may lose interest and you may lose that ongoing connection with them.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Customers Can Spot Boring Stock Photos a Mile Away<\/h2>\n\n\n\n

In the world of digital marketing, you need to avoid being or becoming boring. And that means that using boring stock photos is a no-no. Using low quality images is not the best look either. There are two main ways to avoid this.<\/p>\n\n\n\n

  1. Take your own original images.<\/li>
  2. Invest in purchasing higher quality images.<\/li><\/ol>\n\n\n\n

    At the end of the day, both of these options will end up being an investment in the overall quality of your email newsletter. And like most investments, this one will definitely pay off. Whatever you may choose, just remember that high quality images are crucial to email marketing graphics.<\/p>\n\n\n\n

    If you don\u2019t have the capacity to take your own images quite yet, here’s a short list of high quality image sites we recommend checking out.<\/p>\n\n\n\n