{"id":163069,"date":"2022-11-02T08:24:23","date_gmt":"2022-11-02T13:24:23","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?post_type=podcasts&#038;p=163069"},"modified":"2022-11-02T08:30:38","modified_gmt":"2022-11-02T13:30:38","slug":"how-to-break-your-holiday-sales-record-this-year-lauren-petrullo","status":"publish","type":"podcasts","link":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/","title":{"rendered":"Episode 283: How to Break Your Holiday Sales Record This Year with Lauren Petrullo"},"content":{"rendered":"\n<p>This sounds ridiculous, but some marketers still don&#8217;t do holiday sales.<\/p>\n\n\n\n<p>On today&#8217;s episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.<\/p>\n\n\n\n<p>The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren&#8217;s magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities.<\/p>\n\n\n\n<p>IN THIS EPISODE, YOU&#8217;LL LEARN:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why everybody needs to do holiday sales<\/li><li>How Lauren got a 400% increase in forecasted goals year on year<\/li><li>The dos and don&#8217;ts of holiday marketing<\/li><li>Assessing Ad performance on Instagram reels<\/li><li>Start testing your ads before the holidays<\/li><li>How to become omnipresent at a lower cost<\/li><li>Benefits of offering bulk discounts<\/li><li>The Canva holiday template pack<\/li><\/ul>\n\n\n\n<p><strong>Listen Now<\/strong><\/p>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.captivate.fm\/episode\/dda7d30b-2da9-4865-85a6-eb0c06a0744c\"><\/iframe><\/div>\n\n\n\n<p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/mongoosemedia.us\/\">Mongoosemedia.us<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/laurenpetrullo\/\">Lauren&#8217;s LinkedIn<\/a><\/li><li><a href=\"https:\/\/www.digitalmarketer.com\/faculty\/lauren-petrullo\/\">Lauren&#8217;s Digital Marketer profile<\/a><\/li><\/ul>\n\n\n\n<p><strong>OUR PARTNERS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/getscalable.com\/dm\">7 Levels of Scale Workbook<\/a><\/li><li>Find out your Leadership Trust Score at <a href=\"https:\/\/readytolead.com\/\">Ready to Lead.<\/a><\/li><li>Listen to the #1 Digital Marketing Podcast, <a href=\"https:\/\/www.perpetualtraffic.com\/\">Perpetual Traffic<\/a><\/li><\/ul>\n\n\n\n<p>Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you&#8217;d like to share? Connect with us on Apple Podcasts and leave us a review!<\/p>\n\n\n\n<p><strong>This Month&#8217;s Sponsors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/conversionfanatics.com\/\">Conversion Fanatics &#8211; Conversion Rate Optimization Agency<\/a><\/li><li><a href=\"https:\/\/www.bkacontent.com\/perpetual\/\">Get 50% Off Monthly Blog Writing Service &#8211; BKA Content<\/a><\/li><\/ul>\n\n\n\n<p><strong>More Resources from DigitalMarketer:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.digitalmarketer.com\/lp\/profitable-promotions-from-scratch\/\">Build Profitable Promotions From Scratch<\/a><\/li><\/ul>\n\n\n\n<p><strong>More Shows You&#8217;ll Love<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/perpetualtraffic.com\/\">Perpetual Traffic<\/a> &#8211; The #1 podcast for learning paid traffic and improving your conversions!<\/li><li><a href=\"https:\/\/businesslunchpodcast.com\/\">Business Lunch<\/a> &#8211; Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss<\/li><\/ul>\n\n\n\n<p><strong>Mentioned in this episode:<\/strong><\/p>\n\n\n\n<p>Become A Certified E-Commerce Marketing Master<\/p>\n\n\n\n<p>Take the Industry&#8217;s Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!<\/p>\n\n\n\n<p><a href=\"https:\/\/dm.captivate.fm\/ecom-cert\">Ecom Cert<\/a><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>This sounds ridiculous, but some marketers still don&#8217;t do holiday sales. On today&#8217;s episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.<\/p>\n","protected":false},"author":6630,"featured_media":163070,"template":"","categories":[182],"tags":[770],"class_list":["post-163069","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-digitalmarketer","tag-lauren-petrullo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Break Your Holiday Sales Record This Year with Lauren Petrullo<\/title>\n<meta name=\"description\" content=\"This sounds ridiculous, but some marketers still don&#039;t do holiday sales. On today&#039;s episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Break Your Holiday Sales Record This Year with Lauren Petrullo\" \/>\n<meta property=\"og:description\" content=\"This sounds ridiculous, but some marketers still don&#039;t do holiday sales. On today&#039;s episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T13:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/\",\"name\":\"How to Break Your Holiday Sales Record This Year with Lauren Petrullo\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg\",\"datePublished\":\"2022-11-02T13:24:23+00:00\",\"dateModified\":\"2022-11-02T13:30:38+00:00\",\"description\":\"This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"How to Break Your Holiday Sales Record This Year with Lauren Petrullo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\/\/www.digitalmarketer.com\/podcasts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Episode 283: How to Break Your Holiday Sales Record This Year with Lauren Petrullo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Break Your Holiday Sales Record This Year with Lauren Petrullo","description":"This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/","og_locale":"en_US","og_type":"article","og_title":"How to Break Your Holiday Sales Record This Year with Lauren Petrullo","og_description":"This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.","og_url":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/","og_site_name":"DigitalMarketer","article_modified_time":"2022-11-02T13:30:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/","url":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/","name":"How to Break Your Holiday Sales Record This Year with Lauren Petrullo","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg","datePublished":"2022-11-02T13:24:23+00:00","dateModified":"2022-11-02T13:30:38+00:00","description":"This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/1492241_EpisodeCoversEpisode283_1920x1080_110122.jpg","width":1920,"height":1080,"caption":"How to Break Your Holiday Sales Record This Year with Lauren Petrullo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/how-to-break-your-holiday-sales-record-this-year-lauren-petrullo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/www.digitalmarketer.com\/podcasts\/"},{"@type":"ListItem","position":3,"name":"Episode 283: How to Break Your Holiday Sales Record This Year with Lauren Petrullo"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/podcasts\/163069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/6630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/163070"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=163069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=163069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=163069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}