{"id":163367,"date":"2022-12-12T14:09:49","date_gmt":"2022-12-12T20:09:49","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163367"},"modified":"2022-12-12T14:09:53","modified_gmt":"2022-12-12T20:09:53","slug":"survey-results","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/survey-results\/","title":{"rendered":"3 Mistakes to Avoid for Better Results from Customer Surveys"},"content":{"rendered":"
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Have you ever run a customer survey only to be disappointed by the results?<\/p>\n\n\n\n

And it wasn\u2019t because the feedback told you something about your brand you didn\u2019t want to hear\u2026 but rather, because it didn\u2019t tell you anything at all?<\/p>\n\n\n\n

Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing.<\/p>\n\n\n\n

Instead, you feel like the survey was a waste of time.<\/p>\n\n\n\n

But here\u2019s the deal\u2014if you\u2019re not listening to your customers<\/a>, then you\u2019re missing a big opportunity to grow.<\/p>\n\n\n\n

Surveys are easy, inexpensive and allow you to capture a goldmine of customer data\u2026 if you know how to do them right. Otherwise, they will be a waste of time for you and your customers.<\/p>\n\n\n\n

But that’s not an outcome you need to worry about. Because going forward, your surveys will no longer suffer from these 3 mistakes\u2026<\/p>\n\n\n\n

Survey Mistake #1: You Haven\u2019t Established a Specific Goal for Your Survey<\/h2>\n\n\n\n

Don’t just do a survey for the sake of doing a survey. Make sure you assign it a clearly defined purpose.<\/p>\n\n\n\n

Messaging strategist Jennifer Havice says “There are countless questions you could ask your prospects and customers. However, the best way to narrow your options is to know your end goal<\/a>.”<\/p>\n\n\n\n

To narrow your questions, ask yourself: What is it you want to learn from your customers?<\/p>\n\n\n\n